A striking portrait of youth and sophistication blends fashion photography with a journalistic look and suggests that the subject is a person of importance.
The motto of American Express, familiar to millions, used to be Don’t leave home without it. Now it’s Don’t live life without it. While not quite a bait-and-switch, the new motto does resemble a sleight of hand.
Mention the Forbes Global 2000 (formerly the Forbes 500) and most people acknowledge its respectability. The publication itself, however, reads like a People magazine for the American Dream.
“Believe in Something Bigger.” The slogan of Powerball takes aim at a materialistic public but draws on language religious in tone.
When a company presents itself as part of an individual’s private life, things get weird.
“Make time for life,” advises Armitron, a company that manufactures affordable watches for men and women. But examine the slogan closer and its meaning begins to fragment.