Real Is Rare. Real Is a Diamond. So says the Diamond Producers Association (DPA). But how rare is a diamond? And how real is its significance?
Who doesn’t enjoy an ice-cold Coke every now and then? Occasional consumption, however, is hardly the outcome desired by big business.
In a glance we witness an epic collision of values: The Virgin Mary versus the supermodel.
A consoling message designed to raise awareness also reminds the passerby of collective pain.
A striking portrait of youth and sophistication blends fashion photography with a journalistic look and suggests that the subject is a person of importance.
Advertising is no stranger to wordplay, and the outerwear retailer, L.L. Bean, has adopted this approach with their latest slogan, Be an Outsider.