Real Is Rare. Real Is a Diamond. So says the Diamond Producers Association (DPA). But how rare is a diamond? And how real is its significance?
The motto of American Express, familiar to millions, used to be Don’t leave home without it. Now it’s Don’t live life without it. While not quite a bait-and-switch, the new motto does resemble a sleight of hand.
Mention the Forbes Global 2000 (formerly the Forbes 500) and most people acknowledge its respectability. The publication itself, however, reads like a People magazine for the American Dream.
“Believe in Something Bigger.” The slogan of Powerball takes aim at a materialistic public but draws on language religious in tone.
When a company presents itself as part of an individual’s private life, things get weird.
“I Want to Live Happily Ever After.” This sentiment is understandable in a child. Vulnerable and inexperienced, their growth relies on fantasy to some degree. But retirement services aren’t peddled to children.